SELECTED WORK
Some projects that I
have helped shape
A short selection of projects that demonstrate my approach to design problems and the impact of my work. This includes professional Product Design and UX/UI projects as well as passion initiatives in design and visual storytelling.
Creative Playground
Experimental projects born out of a passion for product strategy, fine-art photography, visual design and a cause that I feel passionate about - empowering women.
Shoot at Light - Visual storytelling through fine-art self-portraits
Surreal images about mental health, women empowerment, grief and climate change done as a creative outlet over the years.
Visual Storytelling →
Inclusive online community experience for mothers across the globe
Brought out 60+ real motherhood stories about topics like postpartum depression, reproductive health, LGBTQ+ parenting, child loss, interracial parenting.
Strategy + Visual Design →
Extra-ordinary tales about 'ordinary' Indian women as Bedtime Stories
Publication design project that turned real stories about inspiring women across India into bedtime story format to make it accessible to young children.
Storytelling + Book Design →My UX Collective Publications
Articles based on the my insights, experiences and reflections on design, UX processes and Design decisions based on both, user needs as well as business goals. These have been published on UX Collective, and have recieved mentions on platforms like General Assembly, Google Analytics, etc.
A journey shaped by creativity and
conversion-driven thinking,
solving
problems through impactful design.
10+ years as Product Designer
creating digital experiences with a ‘user needs meets
business goals’
mindset and a high bias for action.
I’ve worked on UX and UI projects with
organizations across industries.
My curiosity and hunger to explore an
international market and emerging
technologies like
AI led me back to Uni again for my Master’s.
Key interest areas:
- 0-1 Product design
- Design strategy
- AI-assisted design
- Conversion-centric design
- Storytelling
- Sustainability
- Agile framework
- SEO focused UX
I Design
-
SEMLY PRO (2016 - 2024)
Co-founded and headed Design
here. I like to call it 'a crash
course in growth and learning' -
making mistakes, failing, getting
back up and showing up
everyday. This experience
essentially 'shaped' me as a
designer and leader. -
CARWALE.COM (2014 - 2016)
Worked as a UX Designer at the
auto e-commerce giant in India. -
HINDUSTAN UNILEVER LIMITED
(2014)Started my UX career in UX
Design and Research.
I talk about Design
I write about my UX insights and
reflections on UX Collective,
featured by General Assembly and
Google Analytics..
I also mentor fellow designers
through ADPList and Ladies that UX,
Amsterdam and design workshops.
MSc Digital Design
Amsterdam University of Applied
Sciences (2024-2025)
BDes Communication Design
National Institute of Fashion
Technology, Mumbai (2010-2014)
Key achievements and mentions
- Best Debutante Award at Carwale.com
-
Incubatee at Centre for Incubation and Business
Acceleration, Startup India for Semly Pro - Featured in The Economic Times, India
- Featured in Outlook Business Magazine
- STEM Role Model at Million STEM
- UX Articles featured by Google Analytics
-
Selected as part of the Dutch Design Week’25 for my
Digital Sustainability project CRUX.
Volunteering/Giving back
- Design Mentor at Ladies that UX, Amsterdam
- Panel, MDes Dissertation at NIFT Mumbai
- Contributing author at UX Collective (UXDesign.cc)
- UX Workshop for Product Owners at CIBA
- Founded college magazine 'Seamless' at NIFT
